Freelance performance marketer · Berlin & Athens
Marketing that pays for itself, measured to the euro.
I'm Theodoros Vasariotis. Since 2010 I've gone from leading social media for big brands, to running ecommerce, to full-time performance marketing. Today I help businesses in Berlin and across Europe plan, launch and scale paid growth on every major ad platform.
What I can do for you
One person who covers the full chain, from the first idea to the last conversion. Hire me for a single channel or for the whole plan.
Paid media on every platform
- Google Search & Shopping
- Performance Max
- YouTube
- Meta (Facebook & Instagram)
- TikTok
- Microsoft Ads
Digital strategy from scratch
- Market & competitor analysis
- Audience & persona definition
- Channel mix & budget allocation
- Go-to-market plans
- KPI & funnel design
Research & development of an idea
- Idea validation
- Demand & keyword research
- Pricing & positioning tests
- MVP launch campaigns
- Product–market fit signals
Ecommerce growth
- Product feeds & Merchant Center
- Shopify & WooCommerce
- Conversion rate optimisation
- Retargeting & email flows
- ROAS & margin planning
Social media & content
- Social strategy & calendars
- Ad creative direction
- UGC & influencer campaigns
- Community management
- Copywriting
Tracking, analytics & reporting
- GA4 & Google Tag Manager
- Meta Pixel & Conversions API
- Conversion tracking audits
- Looker Studio dashboards
- Monthly performance reports
Websites & landing pages
- Landing pages built to convert
- Website briefs & structure
- SEO foundations
- A/B testing
Brand & team building
- Brand positioning & naming
- Messaging frameworks
- Hiring & onboarding marketers
- Training in-house teams
- Account audits & second opinions
From social media to pure performance
Each stage added a layer. That's why I look at a campaign as part of a business, not just a set of ads.
Social media lead
Started out leading social media for big brands: content, community and the first paid social campaigns.
Ecommerce
Moved into running ecommerce marketing, where every post and ad had to show up in sales.
Performance marketing
Went fully into paid media, managing Google, Meta and LinkedIn budgets across many clients and agencies.
Freelance & Krowten
Working directly with businesses as a freelancer, and running the agency Krowten for larger teams.
The American College of GreeceStudies in Marketing and Human Resource Management, with a minor in Hospitality Management
How we'd work together
Clear steps, honest numbers, and you always own your ad accounts and data.
Audit & listen
A free call, then a look at your accounts, site and tracking. You get a short list of what's working and what's leaking money.
Plan
Goals, budget, channels and KPIs on one page. We agree on what success looks like before a euro is spent.
Launch & optimise
Campaigns go live, I test and adjust weekly, and you get a plain-language report every month.
Hallesches Haus · Keller Kreuzberg · Hair Concept Berlin · Atisbar · AEK Arena Store · Cavo Zoe Seaside Hotel · Forest Suites · Pinakothiki · Prosilio · Famous Closet
Tell me about your business.
New brand, growing e-shop, or ad accounts that stopped performing: send a few lines and I'll reply within one working day.
Based between Berlin and Athens, working with clients in Berlin, Germany and across Europe. I work in English and Greek; my German is still growing.